Web design | Personal project
Giving LinkedIn users more control
Implementing a filtering option to enhance the platform's content quality and user experience.
Web design
Landing page for a book launch
Read about the entire brainstorming and design process.
Web design
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Landing page for a book launch
Project summary:Designed a landing page for a book launch with integrated lead collection.Tools used:
Photoshop (moodboard)
Procreate (sketching)
Figma (wireframing)
Carrd (site building)
MailerLite (email collection)
Context
The client, a book author and psychiatry researcher, wanted to promote her new book about depression and needed an engaging landing page to:
Capture audience/potential customer interest
Develop and grow the brand around the book (as 3 more would be published in the future)
Collect an email list for the book launch
The goal was to create an effective site that fulfilled her technical requirements while minimizing the cost as she was still not making money from her book.
Gathering ideas and requirements
Target demographic
The book is about depression; analyzing real-life cases and connecting them with theoretical concepts from psychiatry, so the topic is very sensitive and personal for each user.After speaking with the client, and doing independent research, I developed a user persona to summarize the type of customer she wishes to attract.Some of the key requirements for this kind of customer are:
Social proof
Assurance that the author is an expert in the field
A feeling of comfort
Technical requirements
Email sign-up (for collecting email addresses)
An integration or link the Amazon page
Social sharing availability
Ability to update and maintain the page easily even with low tech skills
Moodboard
Drafting
Results
Successfully launched an effective landing page.
Improvement in user experience for the potential customers of the book.
Achieved [x] of email sign-ups.